DescriptionKforce has a client in Chicago, IL that is seeking a Marketing Content Specialist.Responsibilities:* Leads content strategy and copy development across digital marketing channels, creating compelling, customer-focused content that drives engagement, consideration, and business growth* Partners with Marketing, Product, UX, SEO, Analytics, Creative, and Compliance teams to develop and optimize content experiences across product pages, marketing web pages, thought leadership programs, virtual events, and integrated campaigns* Develop and execute content strategies that support business goals, customer needs, and digital marketing objectives* Write and oversee high-impact marketing copy for product pages, campaign landing pages, thought leadership content, client stories, email campaigns, virtual events, and multimedia assets* Serve as a copywriting leader, ensuring content is clear, persuasive, on-brand, and optimized for engagement, SEO, and conversion* Collaborate with cross-functional teams to deliver cohesive content experiences across digital channels and customer touchpoints* Establish and maintain voice, tone, messaging, editorial standards, and content governance best practicesRequirements* To be considered for this position, candidates must have experience in a similar role, or they must possess significant knowledge, experience, and abilities to successfully perform the responsibilities listed* Relevant education and/or training will be considered a plus* Exceptional copywriting, editing, and storytelling skills* Expertise in digital content strategy, product marketing, and web content development* Strong understanding of SEO, customer journey mapping, and content performance optimization* Proven ability to influence stakeholders and lead cross-functional content initiatives* Data-driven approach to measuring and improving content impactJob TypeContractCompensation58 - $61
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